Blogging generates leads and success over time. These real estate blog ideas are a good way to start slowly getting discovered more online!
For example, a recent LeadSites customer just had a website visitor find her on social media. They read a few of her blog posts. And then contacted her to buy a house. She made $8,000-$10,000 simply by having a few helpful blog articles on her website.
This is not a rarity!
In the new age of technology, agents need to be helpful in-person and online!
If you read it, you’ll find out some awesome tips that almost any seller would enjoy knowing before buying a home. Articles like this are great for getting more seller leads and convincing clients to choose you during your listing appointments.
This is a great article! Be sure to read it before writing your next post for sellers.
Here are some real estate blog post ideas based on this post:
1) Who Else Wants To Sell Their Home For More?
2) The Secret of Selling Your Home For 15% More In Dallas, TX
3) Here’s the Method That Is Helping My Listings Sell 2 Times Faster Than Market Average
4) Little Known Staging Tips That Help Homes Sell More Top Dollar
5) Here’s A Quick Way To Increase Your Homes Valuation Through DIY Projects
6) What Everyone Ought To Know About Choosing A Listing Agent
7) The Right Way To List And Sell Your Home In Austin, Texas
Obviously, if those stats aren’t true, don’t write the post. You can adjust the stats and headlines to fit what is true in your area and why buyers/sellers should list with you. These seven ideas should keep you busy when writing posts for sellers.
I typically recommend you shoot for around 750-1,500 words per post. If you’re looking to get maximum benefit from social media, shoot for 750. If you’re looking at SEO results, aim for 1,500 words.
Finally, don’t stuff these posts with keywords. Google’s smart. A 1% keyword ratio is really enough to get the job done. You don’t need more than that.
2) Blog Posts For Buyers:
Shanne Sleder from San Diego Mortgage News wrote a post called 50 Home Buying Tips. This in-depth article just isn’t Shanne’s opinion either. He took the time to gather quotes from other people and compiled them into a blog post. This post has been shared over 400 times and is a great resource for anyone looking to buy real estate.
This type of resource can really attract buyers to you. You can easily share this type of informative post with social media groups in your community and get tons of traffic back to your website.
Here are several other Real Estate Blog Ideas for those looking to write articles for buyers:
1) To People That Want To Buy Their First Home But Don’t Know Where To Start
2) How To Buy Your Home In Austin, Texas Without Over Paying
3) Little Known Secrets To Buying A Home In Austin, Texas
4) The Best Neighborhoods To Live In Near San Diego
5) What You’ve Got To Know About Buying A Home In 2015
6) 7 Ways To Save Money When Buying Your Next Home
7) 10 Home Buying Tips For San Diego
These posts should help you get more traction with home buyers. Be sure to offer a cheatsheet or ebook on your website for these visitors. This will increase your optin percentage and provide additional value to the people who visit your website.
3) Community Reviews:
Community reviews are important when looking to farm certain neighborhoods. Focus on creating as many reviews of local attractions as possible. Sell A Metro Home with Kristyn Grewell does this really well! Her “Local Flavor” section breaks down parks, neighborhoods, and restaurants.
Here are several things to review in your community:
1) All the local parks
2) Interview local school teachers
3) Review new restaurants
4) Review demographic neighborhoods where huge companies are located. This will help people who move to the area for the company relocate
5) Review local activities
6) Partner with the local news station and provide quality information to them combining all your findings after writing 1-5
Here’s an interview I did with Kristyn about her local blogging, you should get several real estate blog ideas out of it:
Keep this in mind:
If you create community pages, make sure they relate to your real estate farming areas. Whether you are sending postcards, letters, or door knocking in these areas, you’ll want to focus on the same communities online. This will create an echo effect for your business. Farming real estate is all about consistency in your messaging. If you are the Realtor they are always finding, you’ll have no problem generating business in that area.
4) Market Reports
Market reports are awesome for potential real estate clients. They really prove that you know what you’re doing. There is no one better at this than Andrew from Great Colorado Homes. He creates infographics with market reports monthly. These infographics are great ways share this type of information.
Here are several real estate blog ideas around market reports:
1) MONTH YEAR Real Estate Market Report For Austin Texas
2) What The Real Estate Market Is Doing Today And How It Impacts Your House
3) Little Known Facts About Austin’s Current Real Estate Market
4) 10 Facts About The Current Local Real Estate Market And Why You Should Sell
5) 31 Reasons To Sell Your Austin House Now Based On Local Market Trends
6) The Myth Behind Local Mortgage Rates
The key here is making the data digestible. There is a reason people don’t read all those reports. They are boring! Be sure to use an appealing title or graphics to make the information interesting.
The key thing here is that it’s easier to convince a seller to adjust their price when you have a written document online justifying your view point.
These articles are great for getting more listings and for prepping your potential clients with your viewpoint on pricing.
Here are some great real estate blog ideas for you to try out in this category:
1) Sure-Fire Ways To Price Your House To Sell ASAP
2) 10 Steps Towards Finding The Perfect Price For Your Home
3) Avoid Market Stagnation At All Costs! What You Need To Know When It Comes To Pricing
4) The Complete Guide To Pricing Homes In Austin, Texas
5) The Secret Of Pricing Homes In San Diego’s Current Market
6) What Buyers Don’t Know About How You Price Your Home
These titles should lure sellers in and give them valuable information about pricing their home. I guarantee if you help them in this post, they are more likely to list with you than anyone else.
6) Blog Posts About Mortgage And Financing
Bill Gassett of Max Real Estate Exposure recently wrote a post about “The Top 10 Mortgage Mistakes To Avoid.” These tips are awesome and I didn’t even know about half of them before reading the article. This type of article is a great piece to help your buyers! It will attract more buyers to your business.
Here are several mortgage and financing based blog ideas:
1) What You Need To Know About Student Loan Debt When Buying Homes In Austin
2) Here is a method that is helping home buyers get their mortgages approved with lower rates
3) The Top 3 Ways To Avoid Being Denied Your Mortgage
4) Little Known Ways To Get Approved For A Lower Interest Mortgage In San Diego
5) Read This Before Submitting Your Mortgage Application
7) Hyper-Local Neighborhood Tours
Finally, all Realtors should be farming a geographic region. There is no better way to do this than through Youtube videos and blog posts. My strategy for this is to setup a section of your website just for your farm area. Then create Youtube videos like I show you here. You’ll want to create at least 20 Youtube videos per geographic farm region. It’ll also help if you can get these videos to have over 100 plays on Youtube.
Sound hard? It’s not too bad. Just email all the videos to neighbors in the area…You’ll get a high percentage of these people to watch the videos simply because there isn’t much information online about their location.
Once you hit 100 views, you’ll see a great increase in the SEO for your videos and the blogs you have these videos on!
Today, we are hosting Ryan Daniel Moran, a founder of capitalism.com. His mission is to empower the next generation of entrepreneurs, so he came to the show to talk about developing the lasting business in the modern day. Ryan is an accomplished and serial entrepreneur who has already taught many how to create, where to invest, and how to double their profits. So, stay tuned, listen to how he manages his business, from whom and how he learned, and what the essence of creating a desirable business is.
What You Will Learn About 5 “Realistic” Methods of Producing Passive Income:
• The opportunity you should consider if you seriously desire to make money in real estate • Why people chose to work with Matt • What capitalism really is and why people have negative perceptions of it • How Ryan Daniel Moran developed his business and how he understands and uses Amazon • From whom and how he learned to do business • What his main focus, plan, and strategy are • How and why Ryan moved from having a podcast to building a whole media company (=capitalism.com)
• What people mean when they think of freedom and why it is wrong to think that money can buy it • Who his clients are • Ryan’s podcast on how to build businesses and lead an impactful life • How to get in touch with Ryan
Whenever you’re ready, here are a few ways we can help:
If you’d like to work directly with me on your business… go to REIAce.com, share a little about your business and what you’d like to work on, and I’ll get you all the details!
Would you like to meet in person? Our next live event is right around the corner! Go to EpicIntensive.com for the details.
Become an Epic community member at The Epic Real Estate Investing Show One of my favorite things to do is share with investors the latest and greatest tactics and strategic friends I make. I do it every week and you can listen in by subscribing to The Epic Real Estate Investing Show podcast on iTunes – Click Here.
Grab my book, Epic Freedom ($1) I frequently hear from people looking into investing in real estate for the first time, “How long is it going to take?” So much so, I wrote a short book about the 2 easiest and fastest strategies to a paycheck in real estate. You can grab a copy for $1 and I’ll pay the shipping – Click Here.
Join our Badass Investor Program and be a Case Study I’m putting together a new Badass Investor case study group at Epic Real Estate this month… stay tuned for details. If you’d like to work with me on your real estate investing, go to FreeRealEstateInvestingCourse.comto get started.
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Matt Theriault: Hey, Rockstar Matt here, thank you, thanks for listening to the show. I’ve got a really good one for you today, and if you’re listening to this show, whether today is your first day, or it’s your first year, or maybe almost your tenth year, can you believe somebody could be listening to this show for 10 years? I know I’ve been here for 10 years, I know some of you have been as well.
And what that tells me is, you’re into real estate investing, you want to make some money in real estate, maybe you’re already making it, maybe you’re not making as much as you want and you want to make more. And if you’re really serious about it, about learning how to invest in real estate the right way, with regard to learning the lead machine building blocks to attract better leads, the language patterns to get more sellers to accept your offers, and how to creatively finance your deals without using your money or credit. I mean it’s with those three things where the real money is made.
Join me at the next Epic Intensive Lead Machine Workshop in Manhattan Beach, California, July 18th through the 20th, where we can work on all of this stuff together in person. Reserve your seat at epicintensive.com. It’s Manhattan Beach, California, it’s the beach, it’s right there in the city’s name. It’s the middle of summer, bring the family, make a vacation out of it. Go to epicintensive.comand let’s make it happen.
Paul Tomko: I joined Epic Insiders because I’m just starting real estate new, I was doing engineering a couple of months ago. And I knew I didn’t have the time starting a new career to learn everything on my own. I didn’t want to make all the mistakes on my own, I didn’t have the time to learn everything on my own. So I knew Matt, I’ve been listening to his podcast for about a year now, and I just trusted him, I believe in his character. So I hired him, I just wanted to go all out and work with the best that I knew at the time. Because again, I just wanted to learn from his mistakes, and basically just leverage his knowledge so I could get up and running very quickly.
Speaker 1: This is Theriault Media.
Ryan Daniel Mor: If you’re putting content on the internet, you better understand things like search engine optimization, just like if you are a real estate investor, you better understand wholesaling or short sales or whatever your lane is.
Ryan: So my lane in the physical products world has to have an arm of amazon.com, otherwise, I’m going to be playing from behind.
Matt: All right. So hello, on today’s episode of Thought Leader Thursday I’m joined by an accomplished and serial entrepreneur, author and investor whose main focus is on creating lifestyle freedom, helping people create lasting businesses and investing the profits wisely. That’s important, while enjoying a higher quality of life and working less. He is driven by the belief that entrepreneurs solve problems and that the world needs more empowered entrepreneurs. As the founder of capitalism.com, his mission is to empower the next generation of entrepreneurs to create jobs, pay taxes, contribute to the economy, and uplift their families and local communities to create a better world. So please help me welcome to the show, Mr. Ryan Daniel Moran. Ryan, welcome to Epic Real Estate investing.
Ryan: Matt, I appreciate having me on. I’m going to have to kick whoever made that intro and has put pay taxes in there. I think AOC got a hold of my biography and through and pay taxes, this is not okay. I’m immediately embarrassed.
Matt: Really? That’s a typo.
Ryan: I think what was supposed to be in that was paying fewer taxes and the ghost of Bernie Sanders got in there and erased the word fewer. I think that’s what happened.
Matt: Okay, well let’s about that[crosstalk 00:01:47]
Ryan: That’s why we invest in real estate, right Matt? So we going pay fewer taxes.
Matt: Well, that’s just one of the biggest advantages of real estate, right?
Matt: Among the bigger ones.
Ryan: For sure. Let’s talk about it because as I actually read that out loud create jobs like screw this guy.
Matt: No, I’m thinking like it’s such a positive spin on capitalism or is it actually what capitalism is, right? Contribute to the economy and upload their families and local communities create a better world. And certainly not the view that capitalist have or the opinions people have of capitalists these days is it?
Ryan: I’m always surprised when people have that opinion though, that it’s anything but that. I think the stereotypical crazy millennial, which I am one by the way, so I can say that. They have-
Matt: My disclaimer when I talk about realtors all the time I said, but I was one because I know they suck.
Ryan: Well, I think people have, they correlate capitalism with greed and I like to throw it back at them and say, what system is not correlated with greed? I mean, capitalism is simply the system through which we exercise freedom. That’s all, that is all it is. Capitalism is a system through which you are enabled to be personally responsible and you can do whatever you would like with that, and you have no room or judgment to be able to determine what somebody else wants within that system.
So I’m always surprised when people are, when I kind of hear the stereotypical rise against capitalism, but I find it to be kind of a silly debate that they come from. I mean, the world when left uninterrupted creates jobs, creates opportunities and creates a rising tide, that is just how the world operates. It’s how it works and capitalism is the system through which we practice that. So we can call it a positive spin, I just call it a reality.
Matt: I agree. I bet perhaps five, six years ago I recorded a youtube video that painted a capitalist in this type of fashion because I didn’t recognize like where the negativity was actually coming from. I mean, you have to create the job, you have to solve society’s problems and when we create jobs, it contributes to the economy and it helps you provide for your family. I mean, where’s the negativity in that?
Ryan: I don’t quite follow it. Where I think that people have negativity is when they perceive to be forced, gets thrown into the equation. So if we have an entrepreneur who is a, what we call political entrepreneur, meaning that their business is built by getting government contracts and getting legislation passed, and that’s force, that is not freedom. And as long as we are doing things under the guise of freedom, then it’s very, very difficult for us to hurt one another, whereas if we are doing it through force, it’s very hard for us to serve one another. So when we turn this around on somebody who is stereotypically anticapitalist, I have a hard time finding where we actually disagree, but then we have to place a mental Jiujitsu in order to get them to see that the very thing that they decry as the enemy is actually their best friend.
Matt: Yeah, I was gonna, I’m not gonna sit here and say me too, the whole interview, but I concur. Ryan, the last time we spoke you were in the midst of building a really successful Amazon business, that was definitely on the rise. And since through hearing you in various interviews, you’re making your rounds on, I’m seeing you all over the place now. You had a really good size exit that then, I’d just kind of bring you up to speed, what has happened?
Ryan: Sure. So I started a physical, I’ve been an entrepreneur for 13 years, I started when I was 18 in my college dorm room. And I had a skill set that I applied specifically to internet physical products brands from the years of 2013 to 2018. And in 2013 I kind of took my first order, I used amazon.combecause Amazon does all the fulfillment, all the shipping, all those customer services, all that stuff. So I just get to just be a good marketer. And as a result, I built and scaled a few businesses. I had a few acquisitions totaling just north of $10 million. I still hold stakes in those businesses. So those businesses grow depending on what the new owners do, that will determine how much of the final payout I get.
So we can talk about valuations and all this stuff but the truth is, it was just over $10 million and received. I’ve been investing that money since, and with part of that investment, I have been building up the infrastructure of capitalism.comsimply because I believe that entrepreneurs are the solution to all the world’s problems. And the greatest contribution that I can have is in the actual individuals who are making the change, who are initiating that change, who are building businesses. And so my mission has been investing into those entrepreneurs both monetarily and through content, which is why you’ve been seeing me everywhere is because I have been much more aggressive in my content distribution strategies. It’s not exit.
Matt: Got It. You might’ve said this and I might’ve missed it. You got the, you started with amazon.comas far as your distribution and your fulfillment?
Matt: Did it the end that way?
Ryan: So we were in about a thousand retail stores in that business specifically. We took orders on our own website, but amazon.com is still the centerpiece of that business. And I’m starting the…. like right now I’m a partner in a food company that I’m really, really excited about. The company is called Flex, I’m just stoked with it. And our central distribution strategy is Shopify and Amazon. So no matter what the business is, if something is selling physical stuff, Amazon is a very important piece of that business. That is just modern day marketing.
I think I often get mislabeled as an “Amazon guy,” but I’m really just an entrepreneur who is using modern day marketing and distribution. And if you’re selling anything physical, you better at least understand amazon.comas a distribution play. Just like if you’re putting content on the Internet, you better understand things like search engine optimization. Just like if you are a real estate investor, you better understand wholesaling or short sales or whatever your lane is. So my lane in the physical products world has to have an arm of amazon.comotherwise I’m going to be playing from behind.
Matt: Right. That was, it’s a very timely question of my wife. She’s a member of an entrepreneurial organization and she’s in there with of a lot of successful entrepreneurs, you have to show your stats to get in. And she’s in there with several very successful Amazon people. And just this last weekend when she had her meeting, one of the guys was, Amazon had closed him down, he got too big, too successful. Is that a recurring pattern? Was that, or did he actually do something? Didn’t tell her the whole story? Have you heard of that?
Ryan: There is no such thing as you got too big. That’s not a real thing.
Matt: In fact, it sounds like a one-sided opinion, but I wasn’t sure what was going on. I don’t know enough about it.
Ryan: Could a competitor have reported him? Sure. Could he have a broken the rules? Sure. Could something have thrown up a flag at Amazon? Sure. Could it be a combination of all these things? Probably. So it could be any number of things that is just a … You know it’s funny Matt is, I think we all have this idea that there are no problems in everyone else’s business. Like real estate investors want to be entrepreneurs, entrepreneurs want to be real estate investors, Amazon sellers want to be info sellers, info sellers want to be coaches. We all see the glory in everybody else’s businesses, but the truth is, there is stuff that sucks in every business, every job, every life, no matter what. And you can either get really, really good at your industry or you can complain about the challenges that exist. We just knew that Amazon slaps or challenges are going to be part of the process, and so we just went all in that world and owned all of the things that could possibly go wrong.
Matt: Right. All right, let’s get back to the program as it was designed. Speaking of getting your content all over the place because you are very visible right now, and you had a recent get together with Mr. Gary V. And I know she speaks on that experience in multiple platforms, and it seems like it had a big impact on you. What would you say was your biggest takeaway from that experience?
Ryan: I’ve met with Gary several times over the years and I originally started following Gary Vaynerchuk because I saw him say that he wanted to own the New York Jets more than 10 years ago. My personal goal is to own the Cleveland Indians. So this guy is 10 years older than me, 10 years ahead of me, and so I started following him, kind of having him contextualize the process 10 years ahead of me. I’ve learned a lot from Gary, not just from kind of his content, but just watching how he does business. And it’s interesting, Matt, I’d say that the thing that I learned on this meeting with Gary was not anything he said but watching the actual organization of Vayner Media. For example, I went up there most recently when he was in the middle of the launch for Empathy Wines.
Empathy Wines is one of his projects that, wine companies have huge valuations if they’re done well, so I’m really interested to see how they roll this out. And watching how he stays both involved but also trusts his team to be able to do what they’re doing was really interesting to me. And how he structures having multiple projects at the same time without him being in the weeds on all of them, was really interesting to me. So I have a lot of things going on and I’m the bottleneck on all of them. And so it was really interesting to see someone who’s 10 years ahead of me having even more projects as I do, but he’s not stressed about them like I am.
What is he doing differently? And I just saw kind of the, first of all, what it takes in terms of infrastructure and also just the organization that he’s built to be able to free him up to focus on those projects was my biggest takeaway for this meeting with Gary.
Matt: So what does business look like for you today then? And why was that stuff so interesting?
Ryan: Yeah. I mean capitalism.com is my primary focus in terms of content creation. And we do a yearly event called the Capitalism Conference and we have a continuity program called The One Percent, that is about building businesses, investing the profits and creating wealth. And that my entire play is to build up an audience that is large enough to be an amplifier of whatever I desire to bring to the world, whether that is a brand or a business or a message. And at the same time, my strategy is to be putting myself in a position to be in front of deal flow and opportunities and connections throughout the course of decades, not this year, not next year, not for the next three years, but for decades. And that’s my long play.
What that means practically is I have a, I guess you’d call it like a lab of physical products brands because that’s my background, which is called the Capitalism Initiative. There’s a couple of supplement companies in there. There’s a Paleo skincare company in there, and then I invest my profits into other businesses and other passive income streams. So I just invested in a company called Outstanding Foods, which is similar to like a Beyond Meat Startup. I invested in this food company that I mentioned earlier, which is called flex which is a, just add water, protein-based, food company.
Those what my holdings look like. And so what seeing Gary in context did for me was seeing that I really needed to put more of an emphasis on empowering other people to be decision makers so that everything wasn’t coming to me all of the time. And that would help me stay at the top of the food chain without being overly stressed about every random decision.
Matt: You know, you’d had, I mean, through the building of your business this one that you’ve just had this exit on. You had the Freedom Fast Lane Podcast I think.
Matt: So you had a podcast, you had a social media presence, but now, I mean definitely you’re much more visible and so it’s obvious that you are directing some energy towards that, but it hasn’t been that long. What is your experience been as far as becoming, I don’t know, for lack of a better word, the influencer?
Ryan: I have to think about that cause I don’t think of myself as that at all.
Matt: Right. Well, would you not consider yourself, that being the correct label if the intent is to build an audience that then amplifies what you’re up to?
Ryan: Sure. It’s just, what’s interesting to me is, the only thing that has changed in the last five years is who has shown up. And by this I mean it was, you mentioned that I had a podcast called Freedom Fast Lane and I, now that is a time slot on capitalism.comwhich is my media company. And there was a very decisive direction change because I knew that if I kept talking about the same thing that I had talked about, I would be targeting the same people over and over again, not that I have anything against them, but I had grown past it. And so the only thing that has really changed is, my audience size is not any bigger than it was a few years ago, but my content output is a lot higher.
So from the inside, I would experience a lot, I’ve experienced a lot of frustration, but what has changed is I’ve changed and my message has changed and the type of people that are attracted to my message have changed. There’s a reason why you and I are having this conversation and you’re an influential person and you’re following my content because I’ve grown up and my message has matured a lot over the last few years. Whereas had I stayed doing what I had been doing, I might actually have a bigger audience, but I would be influencing less influential people. So the experience of becoming something is really just been the becoming more of myself or the more mature version of myself.
I’ve learned more and more over the last few years that all of this is an inside out game. Everything that is wrong in your life is 80% your fault and 20% things outside your control. 20% of it is the economy, 20% of it as white privilege, 20% of is your parents, and 80% of it is you. If I’m frustrated with something, it’s probably my fault. So it’s just interesting to hear from the outside what has it been like to kind of rise as an influencer, whereas the way I answer that is, it’s an indirect correlation with who I am and who I become over that same time period.
Matt: I speak to my audience and I tell them like, every week we’re talking about the new tactic, the new strategy [crosstalk 00:18:05] to make you more efficient and do better things and make more money. And I always share that I can teach you how to fill out a purchase agreement in 15 minutes or less and you’ll be the best purchase agreement filler everywhere ever, but why you don’t do it on a daily basis that’s going to come from within. And so I’m always trying to tap into how do I, without getting too woo-woo on people, how do we tap into that internal drive and the thing that makes somebody develop that type of habit or the habit of just money making activities and do those consistently. What type of work are you doing on yourself internally, if any?
Ryan: I do a lot of therapy. I am very consistent with journaling. I am very aware of my own thoughts and stories in my head. And it’s interesting you are bringing up, I used to say I could sit by someone at their computer and show them how to start a business for three days and they would call me a scam artist or I could hop on an hour call with the right person and tell them what to do, and they would tell me that I changed their lives. The only difference there is the person. And I say sometimes the problem isn’t you, sometimes the problem is in your product, sometimes the problem is just the people that you’re targeting with your product.
And I have relinquished my desire to try to change people for them to become the right people for my content or for my products or my businesses, that’s their business, that’s their job. It’s my job to be very mentally healthy, to be around people who keep stretching me and for me to keep moving forward and to let the chips fall where they’re going to fall. And that’s my work, that’s my business, and I let other people’s business be their business. And I think that allows you to have the freedom to move forward towards what it is that you want.
Matt: What does journaling do for you? I’ve always been curious about that.
Ryan: Well Matt, which page should we turn to here?[crosstalk 00:20:27]
Matt: We’ve been doing it for a while.
Matt: That looks like the[crosstalk 00:20:30]
Ryan: I probably have a dozen.
Matt: Last arc.
Ryan: I probably have a dozen of them. Well, I can tell you here’s what I would share with you, Matt. The first journal entry I ever had was back in 2012 and I was in a really, really dark spot coming out of a breakup, coming out of some business failures, living alone in a place where I didn’t feel like I had any upside. And so what I was really struggling with was finding purpose and being purposeful. So what I ended up doing was pulling out my journal and writing down, okay, I’m struggling with purpose, let’s just think about this.
The purpose of my life right now is, and I just made a decision, and I remember writing down, it’s getting back in shape, it is shoring up income streams. It is building a friend group it, and I just made a decision of what my focus was going to be for the next six months. And every opportunity, decision or person that came into my life, I looked at my criteria on the piece of paper and I said, does this meet what is my purpose in life right now? And from then it evolved to sometimes I’m writing about goals, sometimes I am … I like to write when I’m really clear-minded because then when I’m not feeling so much, that way I can come back to when I was really clear and we all have times that were like, we feel more like ourselves. Those are the times that we want to bottle and share with the guy or the girl who’s not our best selves three months from now.
And if we can carry some of that forward to help us through those times that are difficult, that is journaling to me. So I will write letters to myself from the past, this is what I’m learning right now, don’t forget this lesson, this is what’s important. And I actually read my journal more than I write in it and I come back to, like my best self has a lot of notes in here and things that he is discovering and those are the things that I want to carry with me forward.
Matt: Interesting. That’s why I had you on the show because honestly how you respond to questions.
Ryan: Oh, thanks, man. I appreciate.
Matt: Yeah, you bet. What is something a few people know about you that you wish more people did?
Ryan: We’re going to open up a whole can of worms here Matt. I don’t think, one, I love talking politics and there are two topics that you should never talk about with people and they are politics and religion. Yeah, that’s what people say.
Matt: I knew there was[inaudible 00:23:26]
Ryan: Well, politics is my number one favorite thing to talk about, and my second is religion. So I went to college thinking I was going to be a pastor, concluded that I didn’t believe the faith that I had been grown up in and I walked away from it. I have had my own spiritual journey that is, it’s funny, if there’s ever a movie about my life there will be a, which is, by the way, the most egocentric thing I’ve ever said in my life. If there’s ever a movie made about my life, there will be the front story of the journey of the entrepreneur and the underlying or overlying journey of the spiritual quest. And the thing that I wish more people knew about it was that story which is, something that I’m sure someday I’ll put out there and there will be more discussion around that. But that’s probably little one thing that I wish more people know.
Matt: Got it. Nice. Who would play you in the movie?
Ryan: I mean, can I play me? Is that allowed?
Matt: No, this would be if you were a posh thing. Is that the right word?
Ryan: Oh, well hold on a second. If that’s the case then I got to pick an actor who’s really young because[crosstalk 00:24:45]
Matt: Wait a minute. Okay, just too young to play yourself, it’s your age right now.
Ryan: Okay. Well, Ryan Gosling is older than me, but I’m still gonna go with Ryan Gosling.
Matt: I like it. I like it. Great. Well, you might have just answered my next two questions with that one answer, but I’m asking you this anyway. What commonly held truth, and maybe there’s more, but let’s pick one, what commonly held truth do you disagree with?
Ryan: Money buys you freedom.
Matt: Hmm, okay. Explain, can you elaborate that?
Ryan: Money expands the menu of options, but options are not freedom. I have changed my tune on this which is why I know it’s a commonly held belief.
Matt: Yeah. Those two are synonymous for me.
Ryan: Yeah, money and freedom?
Matt: No, options and freedom.
Ryan: Oh, I see. Yeah, but you’re not really free until you make a choice. So like more options do not mean more freedom. And I think the paradox of choice is very true in the sense that, as the menu of options expands, we feel more paralyzed. We’re not, it’s kind of like, if you have a room in your house that you really don’t like and so you clear out all the furniture like let’s get rid of this junk, and you put it on Craigslist and you sell it all in, now you’ve got this empty room. You now have the freedom, you have unlimited options to be able to put whatever you want in that room, but until you make a choice, it’s a really boring room. And if you are in that room paralyzed by choice before you enjoy anything that’s put in there, you are not a free man.
I think a lot of people specifically freedom motivated people like to keep their options open but as a result, they never really move forward because it’s decisions that give us freedom. Money allows us to make different decisions, but freedom is not really experienced until we make decisions in alignment with what it is that we want. And I think we sometimes use money as a distraction from finding out what we really want. I really have been humbled when I discovered how little I and most people need in order to live lives where they’re happy because happiness is kind of a choice too. So I no longer believe the idea that money is equal to freedom because I think that freedom comes on the other side of making choices and being present in those choices. And if you want to make a different choice, making a different choice, but I think it’s more of a practice than something that money requires.
Ryan: You’re welcome to push against me if you’d like.
Matt: Again. Yeah, no, I mean you can certainly say options like if you’re paralyzed by choice, then yeah, that’s not freedom, but if you have the option of what you want to do today and you don’t have to do anything, to me that’s freedom.
Ryan: Yeah, but in what scenario do you have to do anything?
Matt: Right. I mean, we can speak spiritually and metaphysically and I think you’re[crosstalk 00:28:29]
Ryan: I mean practice. I know people believe that they have to go to work or they don’t. This is every day you wake up and you go to work and you can hem and haw and [inaudible 00:28:44] do kinds of things. No one is making you get in the car and go to work, but I have to pay the bills. Do you? And do you have to pay them? Or can you change them? But I have to keep my house, do you? These are all choices. I think we are often trapped by our own choices and we want the freedom from the previous choices that we have made, that’s what people really mean when they usually say freedom. I want to be free of the stress that I caused by my previous choices. That’s what most people consider to be free. I wish I could not have the stress that came with the life that I’ve created up until this point. But the truth is you can always make a different choice.
You asked about Gary earlier, when I first met Gary Vaynerchuk, I was on stage, The Capitalism Conference in 2015 I think, and I asked him about his relationship with risk because he legitimately just puts it all on the line all the time. And I said, do you ever fear losing it all? And he says, not only do I not fear losing it all, I secretly want it to happen. I was like, what are you talking about? He said, I love the idea of being in some small Queens apartment with cockroaches in it and I look at the cockroach I’m like, you and me cockroach, we’re going to take over the world. He’s like, I live for that, that’s freedom to me.
And a few years later when I was having dinner with him, he was telling me about a business he had just acquired and how he had taken the team from 50 to 100 people. And I was like, Gary, how do you feel comfortable going from 50 employees to 100 employees on a business that you just bought? You’re driving on the profit margin real fast. And he said, Ryan, my only fixed expense is rent. And so it was then that I kind of had the internal shift off, he is genuinely free by putting it all on the line. He is genuinely playing a game to him. I think we buy into this misunderstanding that you one day get to a level where you are supposedly free, but the truth is, we are choosing it over and over and over again with the decisions that we make on a daily basis. So that’s my long way of saying why I don’t believe that money equals freedom.
Matt: What I just shared with you on my position, but I’ve also shared with you what you just said before, so I can see I’ve contradicted myself in the past,[crosstalk 00:31:24] really lay it all out there. Who’s the ideal person you’re looking for right now inside of your business?
Ryan: I used to think that it was my job to win people to my side of the argument or my side of a political debate, my Townville why they should be entrepreneurs. I no longer believe that, I no longer take that responsibility. I know, if you give me the guy or the girl that had lemonade stands and shoveled dries when they were kids because that was more fun than all the other stuff that their friends were doing, that’s the person that I could give a formula to and have them have a really successful business very quickly. There’s a common character trait among the people who are really successful in my community and it’s that, ever since they were kids, they wanted to be entrepreneurs or they wanted to be successful, they knew they were different. And they come to me because I give them the how to, I’m their how to guy, I’m their practical implementation guy.
But I know secretly that at the end of the day what we’re all seeking is some sort of enjoyment and wellbeing, and so I kind of speak to that on the side. So, my ideal person is the guy or girl that always knew deep down that they had entrepreneurial tendencies and they just haven’t seen their path yet the path. [inaudible 00:32:59]path.
Matt: So that person, what is the best way for them to reach out to you?
Ryan: So my podcast, I have a series of podcasts at capitalism.com, the one that I’m probably best known for is called The One Percent. It’s about building businesses, investing the profits and creating a life that makes an impact. And My Instagram is @Ryan Daniel Moran, and contrary to popular belief, I actually do read my DM’s. I don’t always get back to them, especially the, we call them askholes, people who just ask for more and more and more and more, but genuinely do read them. That’s my Instagram handle.
Matt: Very good. I just discovered that there’s a separate little inbox in DM, and I was like, wow, I’ve got a lot of DM’s. I was like, why doesn’t anybody ever DM me? I didn’t know they’re all over in this one little section.
Ryan: Matt, are you a father?
Matt: I am, yes.
Ryan: Are your kids laughing at you when you check out that Instagram?
Matt: Yes. Well, he’s only seven so-
Matt: He does run circles around[crosstalk 00:34:04]
Ryan: He’s like, dad you didn’t know there was another inbox?
Matt: But I think that’s highlighted, it’s like a fun or a color that you can barely see behind the white background at least with my old eyes. Ryan, it’s been a pleasure. Congrats to you on all this success and I wish you all the best in the future. I think you’re one of the great ones out there that think great-
Ryan: Thanks, man.
Matt: [crosstalk 00:34:27] bigger and bigger for you.
Ryan: I’ve watched your rise over the last couple of years. I really appreciate you bringing me on every couple of years or so. So thanks man, I’m rooting for you as well.
Matt: Super thanks. Let’s not wait two years next time, three years.
Ryan: You know how to find me.
Matt: Perfect buddy, and likewise. Alrighty, so God bless to your success. I’m Matt Theriault, I’ll see you next week on another episode of Thought Leader Thursday. Alrighty, on The Epic Real Estate Investing show. Take care.
You’re passionate about helping clients find the perfect home or sell their home for more. But even with all of that drive and those long hours, it’s hard to get qualified leads. Sound familiar?
You may feel like if you just had the website traffic, you could convert visitors to clients. But the traffic’s not there. And maybe what little you are getting just doesn’t seem that interested.
It sounds like you need to explore blogging for real estate. It’s the cost-effective and efficient way to get more traffic, capture more leads and turn leads into clients.
Let’s take a look at how it’s done!
Benefits of Blogging for Real Estate
The benefits of blogging for real estate are many. When you put a clear system in place along with great content, your blog becomes a magnet for potential home buyers and sellers in your area.
Here are just some of the great things you have to look forward to when you’re blogging for real estate.
Get More Traffic to Your Site with Blogging for Real Estate
You created a beautiful website. You love it. You know that potential clients will love it too.
But if you created a new website without any kind of promotional strategy, you may have noticed something interesting. It gets no traffic. How is that possible? Over 4 billion people are on the Internet globally. That’s over 40% of the world population.
It’s possible because there are around 2 billion websites on the web. In order to get any traffic to a specific site, you need a strategy.
Blogging for real estate is the first step in creating that strategy that will help you get more traffic.
More Visibility in Search Results with Blogging for Real Estate
Blogging helps you get more traffic in two primary ways.
First, a real estate blog focuses on topics that people are actually looking for. Websites that have blogs have 400X more pages showing up in search results. People who are looking for these topics find your articles.
Continue to consistently post fresh content on topics that your target is looking for, and you’ll see that visibility go up and up.
The second is through social media.
More Engagement on Social Media
You probably have a Facebook page. But what are you sharing? It’s important to share pictures and videos of great homes and happy new homeowners.
But people can only like so many pictures of happy new homeowners holding a new set of keys. You need more substance.
Post a variety of engaging, helpful content that anyone who’s interesting in buying or selling a home in your area will find useful. This is the kind of content that people not only like but also share. They actually visit your website to view it.
Blogging for real estate gives you an eventually endless supply of content to share.
Evergreen pieces like “how to stage your home” and “how to bid on your dream home” will be shareable again and again. You know what people need to know about these topics. Why not share your expertise with others?
Shows Your Expertise through Blogging for Real Estate
While there are strategies that a person can use to use create ads that people like, many people today are tuning them out. If your website just looks like one big ad, that will turn potential clients away fast.
Blogging for real estate gives you the opportunity to take a different approach.
Did you ever write a short story for high school English class? You may remember the teacher talking about “showing, not telling”.
Ads tell. Blog posts show.
Instead of telling potential clients how great you are or how many homes you’ve sold, show them your process. Show them that you’re good at what you do. Show them exact steps you would help them take to get into the home of their dreams.
Image courtesy of Neil Patel
This establishes you as an expert in their minds. If you continue to deliver consistently helpful and relevant content, they will follow you. You are now top of mind when they’re ready to buy or sell a home.
And if you sell commercial real estate, blogs are even more important. 59% of B2B marketers say blogging is the best way to reach business buyers.
Generates Real Estate Leads
Blogging generates 3X more leads than more traditional methods of marketing like local newspaper ads or billboards. And it costs a lot less. We’ll talk more about how to generate these leads below.
Blogging for real estate is a hands-off and efficient way to nurture a lead. While human interaction is obviously important, 67% of people say they prefer to be able to help and learn themselves rather than needing to speak with someone. While this may seem impersonal given the outgoing person that you are, know that they still need to you.
You’re simply nurturing many people through your blog content first. Then, when they’re a highly qualified lead that is worth your time to nurture in person, they will reach out to you. This helps cut the waste out of nurturing leads.
You can focus on the people who are most likely clients rather than wasting time with people who aren’t.
Encourages Buyers/Sellers to Act Now
You’ll really like this one. It’s a common problem in real estate. People just want to test the market. Or they’re not really sure if they’re ready to buy/sell now. They make inquiries that take time to answer.
You think sometimes you actually have a warm lead here. But they’re not serious. There’s no follow-through, so you don’t get paid.
A blog is great way to take people out of the indecisive zone to just do it. And because you’ve already written the article, you don’t have to give the same answers over and over again. Many potential clients find exactly what they’re looking for by reading the blog.
And in case you’re wondering, yes, people today do read. In fact, they read a lot. 57% of people say they consume blogs regularly.
So just how convincing can a blog be? Let’s take a look.
People who find you in search engines thanks to your amazing blog have a 14.6% chance of becoming a client. People who find you through an ad, only have about a 1.7% chance of becoming a client.
Blogging for real estate encourages people to act now and work with you.
Works for You When You Can’t
You stay busy. Weekends. Holidays. Those don’t mean much to you. You’re working when there’s work to be done for your clients. Often it feels like there just aren’t enough hours in the day.
That’s why it’s so great that your blog works when you’re not. Having a blog can actually free up hours in your day.
Never feel like taking a much-needed break or getting a good night’s sleep means you’re missing opportunities. A blog works when you can’t. It’s there answering questions and connecting with potential clients.
The more blog articles you have up on your website, the more effectively you can use your work time. And as you continue to update your blog, you’ll keep getting results.
Graphic courtesy of Hubspot
It Keeps Generating Traffic Year Over Year
If you answer a person’s question you’ve helped that one person. But when you have a blog, you’re helping hundreds or thousands with just one blog article. Plus it keeps helping people year after year.
As long as you maintain your blog by adding new content and apply SEO strategies to stay visible in searches, your blog delivers traffic to you year after year.
And this isn’t just any traffic. These are people who are interested in buying and selling homes.
Blogging for Real Estate is Cost-Effective
Finally, blogging is so cost-effective. Compared to other marketing methods, blogging costs around 67% less and the benefits of it increase over time in a snowball effect rather than decrease as you’d find if ran an ad for a short time.
We’re not against ads. Blogging is just much more affordable as a long-term strategy.
Blogging to generate leads comes down to choosing the right topics. These are ones that people are looking for and are highly shareable in social media
And you need to have a clear way to capture that lead (email) so you can continue to engage this person in a more personalized way. Keep them informed about your latest blog posts with a monthly highlights newsletter. Or create some customized listings of new homes on the market.
As you build an email list, you’ll be able to send the same content to multiple people. That makes this a very efficient and profitable way to nurture leads.
How to Choose Topics for Your Blog
To have a successful blog, you need to create regular, consistent blog posts each week. A minimum of 1 per week is advisable. The average blog article length in real estate is over 1,000 words.
But more may help you achieve results faster.
You may be wondering, how am I going to have something to write about every week? There are some tricks of the trade you need to know about to have topics to write. Or we suggest considering a blog writing service like ours where our specialists do all the thinking, writing, and publishing for you.
Realize There Will Be Some Overlap
The first thing to realize is that you’ll have some overlap among your blogs. Sometimes people are looking for slightly different things. But to be thorough, you say things you’ve already said in other posts.
This is okay as long as it’s in the spirit of helping people. And the content should never be copy/paste. That will not only feel spammy to people who are reading more than one blog. It will hurt your visibility in search engines.
Originality and quality are important in blogging.
Keep Your Ears Open / Notepad in Hand
Pull out your iPhone and start taking notes. Make note of the common questions you get from clients again and again. These are potential blog topics. The more of these you cover, the less often you’ll get the same questions.
More people will be engaging with your blog. Your blog becomes a complement to your amazing one-on-one service.
Visit Real Estate Forums
Forums where homebuyers and sellers ask questions to experts is another great place to find topics to write. If you see a great answer, then provide a more thorough answer in your blog.
Build Topics Around Search Queries
SEO (search engine optimization) is essential to every successful blog. Part of SEO is having content that answers queries/keywords that people type into search engines like “Does a New Roof Increase Home Value?”, “What is curb appeal?”.
A keyword is actually a phrase of 3-6 words.
Use keyword search tools like Moz Keyword Explorer. They’ll give you about 10 free keyword searches each month. Then they’ll ask that you pay to continue. If you’re working with a professional blogging service, then they’ll likely have unlimited access to this tool or a better one to help you get the best results with your blog.
Learn some SEO writing best practices like putting your keyword and complementary words throughout the article in a natural way. Put the keyword in your title and at least one heading. You’ll also create an alternate title and description for your article. These will appear in the search results. Make them clickable and compelling.
Use your keyword there as well.
Address Common Challenges
You know what people go through when buying or selling. Use your blog as a platform to help people overcome challenges.
Cover topics that solve challenges like,
“Veteran home buying programs”
“First time Home-buying assistance”
“How to sell a home fast”
“Top staging mistakes”
Cover Local Events
While most of your content should be timeless, writing about what’s new or interesting in your area is a great way to attract a local audience on social media and directly to your blog.
Is their a local art festival this weekend? Write about it.
Did a new trendy restaurant or yoga studio open up near a popular neighborhood? It’s time to check it out and share with others.
Consider your audience. Are they more interested in events like this?
Or this something else?
How to Capture Leads with a Blog
Now comes the fun part. You’re getting all of this traffic. But it’s important that you have some systems in place to capture a lead. Since they aren’t calling you, you don’t have their phone numbers.
If they’re not yet ready to hire you then they won’t give you their email without something in return.
Capturing a lead through a blog is more than just adding a “contact me for a consultation” at the end of the blog. That’s rarely effective. Instead, you need a clearly defined and trackable content marketing funnel.
The wide end (top) of the funnel starts in a place were a lot of potential clients “hang out”. If you’ve been blogging for real estate and building your traffic, then they’re hanging out on your website.
Some of the people visiting your blog will contact you. But for the rest, you need to pull them into the funnel to turn them into a lead.
Once they’re in this funnel, guide them deeper into the funnel. Nurture them in a more personalized way until they’re ready to become a client.
Then, what you really want at the end of your funnel is not only a new client. You want to have nurtured and delivered service that turns them into a promoter.
Shares how great you are on social media
Writes glowing reviews
Recommends you to their friends
Continues to engage with your blog
Here’s how the process works.
Get Targeted Traffic
It starts with targeted traffic. Your blogging for business should be attracting people who are most likely to become clients.
Consider your niche in real estate. Do you cater to high end buyers or starter home seekers? Are you selling condos in the heart of downtown or on the outskirts of the city?
Most real estate agents we talk to say they’re not choosy. They’ll work urban and rural areas. Luxury sky rise or studio. They’re willing to work with house flippers or older couples looking for a home they can retire in. A client is a client.
But here’s the thing about blogging for real estate. You can establish yourself as an authority in whatever real estate niche you love. You probably wouldn’t turn work down. And you should be careful not to be too niche is if the demand isn’t there.
But if you can work on the types of sales you are most passionate about, you’ll get better results for clients. You’ll be happier in your profession. And you’ll get more great reviews. You’ll establish yourself as the agent or company to work with in that particular area of real estate.
Really think about who you want to target. Build your blog around them. And work out from there as needed.
Capture the Lead
Now that you have your traffic, it’s time to capture more leads as promised. There are several very effective ways to do this in real estate.
The Real Estate Calculator
Hire a web design company that can create a basic but very useful real estate calculator. In exchange for using the calculator, ask for an email.
This calculator could take the data provided to calculate:
Closing fee estimates
How much it costs the seller to keep a home on the market for 30, 60, 90 days
How much X home improvement may increase home value in X neighborhood
How much utilities cost for X people in a home of X square feet in X neighborhood
Max mortgage payment a person can afford
Keep the calculator as simple as possible to avoid a high price tag. But try to create a calculator that’s not easy to find on NerdWallet or other popular financial sites.
The Helpful eBook
You’re busy. So you may want to hire a marketing company to write this. Build a book around a compelling topic. Create at least one book for buyers and one for sellers. And you may choose to do more for segments within these groups once you see how well this works.
Really think about what a person who’s serious won’t be able to resist. An eBook for these purposes is typically about 10K words. That’s roughly 30-40 pages if you think of a print book.
For sellers consider topics like:
50+ Surefire Ways to Get the Most for Your House
How to Sell Your Home Fast Without Giving it Away
25+ Thousand Dollar Mistakes Sellers Make (but you don’t have to)
For buyers consider:
25+ Thousand Dollar Mistakes Buyers Make (but you don’t have to)
25+ Clever Ways to Win the Bid Without Breaking the Bank
50 Low Cost Improvements That Can Triple Your Sale Price
These 25 Warnings Say “Skip This Flip”
Make it compelling. Make it worth their while. Capture more leads through blogging for real estate.
Offer a Chance to Win
People love contests. In addition to your blog, share your contest on social media. Your prize should be something of unique value to your target audience. How about a:
$100 gift certificate to a local home improvement store
Tickets to a local event. You can run a campaign for a seasonal event or tickets that someone can use any time. Consider hiring a social media marketing agency to help you do this.
Gift certificate for a local restaurant
In most cases, the prize doesn’t have to be huge to get people excited. If it gets little attention, consider upping the stakes to $500. Remember, you’re only giving away 1 prize. But you’re potentially getting 100’s or 1,000’s of new leads in a short time with a contest.
Nurture Your Leads with Email
Now, the fun part. Turning leads into clients. There are some very efficient ways to do this. If you’re feeling pulled in too many directions, you’ll like how streamlined and effective email lead nurturing can be.
In fact, email marketing has the highest ROI (return on investment) on any form of marketing. For every $1 you put into it, on average, you’ll make $44. That’s a really nice payout.
But to get that kind of ROI, you need to apply a consistent strategy. You need to have the right tools to ensure that the emails you send are very relevant to your leads. And you need to take a lot of the monotonous, busy work out of it. Busy work can eat away at your time with little benefit.
As you build your list, you’ll find that many of your leads have similar traits. You can use analytics and surveys to learn more about the leads. As you do, you’ll be able to send them more relevant content.
There are many important reasons you should segment your list. The more relevant the content is to the recipient, the:
Higher the open rate will be
More likely they are to click
More likely they are to share
Less likely they are to unsubscribe
Much more likely they are to become real, paying clients
Let’s look at how you might segment your list.
Create one newsletter template.
In one, put links and short summaries for the last 5 articles you wrote for home buyers.
In the other one, put links and blurbs for the last 5 articles you wrote for sellers.
Write a headline for buyers and one for sellers.
To your potential buyers, also send an email that includes information about newly listed properties. Regularly, seeing new listing will get them excited about buying homes. It will speed up the lead nurture time.
To potential sellers, send a list of recently sold homes in their area. Seeing how much people are getting for homes like theirs in the general area will encourage them to contact you sooner rather than later.
And of course, in some cases, buyers and sellers are the same people. In that case you may want to segment in other ways.
You can take this a step further by segmenting home by:
First time, Upgrading or Downsizing
Generation (millennials approach home buying differently than Gen X)
If this all sounds like a ton of extra work, know that it can be. But modern email segmentation and automation tools help streamline everything. They pull and insert information automatically. They can add a person’s name automatically.
They make this a lot less labor-intensive than this sounds.
In addition to automatically pulling content into the right newsletters based upon the segmentation rules you’ve set up, automation does several amazing things to help you gain more real estate clients.
Automatically, send a welcome email to someone who just became a lead. Make it personable. Share a bit about yourself and what you’ll be sharing with them. The same email will go out to everyone. So you’re not re-creating it each time.
Welcome emails have the highest open rate of any type of email. It’s around 77%. But if you wait until you have time to compose and send it, that open rate drops to less than 20%. Timing matters in lead nurturing.
Create emails that go out automatically when they have an offer or a home they’ve been looking at gets sold. Show them alternatives to get them to call you before another one gets away.
You can even use automation to send out emails at the perfect time of day. Most people read emails like these at lunch time. Yet most real estate professionals sit down to compose emails at 8pm.
With automation it doesn’t matter when you have a free moment. It can be scheduled for the perfect time.
And even this can be segmented if certain people are more responsive at certain times of day.
Blogging for Real Estate: Capture More Leads
Blogging for real estate is one of the most cost effective ways to generate more real estate leads. It established you as an expert and effectively guides a lead into a content marketing funnel where you can nurture that lead into a client.
Starting a dedicated blog for your real estate business is a great way to attract and keep clients. In fact, 85% of small businesses who use blogging as part of their marketing strategy report positive to very positive results from the practice of regularly creating and sharing content via this type of platform. When time and energy is limited, keeping up with a blogging practice drives more results than most other marketing efforts.
Another clear benefit of learning how to start a real estate blog is the opportunity to add value to the lives of your customers beyond your usual activities. For example, creating content that is specific to your target neighborhood shows that you are active in the community and can be their go-to resource for all things local. This also helps establish your business as a trusted thought leader.
Getting started can be intimidating but we’ve narrowed the process down to five easy-to-implement steps that will help you learn how to start a real estate blog today.
Step 1: Getting Set Up
If you already have a website for your business, go ahead and add a blog through your web host or designer. If not, follow the instructions below.
Choose a web host.
A web host is a platform that allows you to create, store, and view your website on the internet. Certain web hosts offer domain name services to help you purchase a unique website address to your page so people can find you through Google or a direct link.
Some specialty web hosts even offer the ability to make and design your website from their easy-to-use platforms. A couple of popular web hosts include Squarespace and WordPress. Choose one that feels right to you and you’ll be well on your way to learning how to start a real estate blog.
Purchase and connect a domain name.
There are web hosts that allow you to purchase a domain name through them. Other web hosts require you to connect a domain name you’ve purchased elsewhere. Regardless, each company should supply clear instructions for how to complete their unique process for connecting a domain name.
When purchasing a domain name, it’s important that you pick one that best represents your business since you’ll be stuck with it for a long time. Your best bet is to make it obvious and easy to remember.
Choose a blog platform.
If you choose a web host that doesn’t already offer website creation on their platform then you’ll need to pick one and connect it to your website. Consider features like advanced post scheduling and drag-and-drop tools when deciding on where and how to start a real estate blog. The easier it is for you to use, the more helpful the tool will be.
Choose a theme or design.
Make sure you stick to your brand colors and established logo. Keep your design clean and easy to navigate. You’ll either have the option to choose a premade theme or code your own from scratch. Either works as long as you pick one you and your audience will love using.
Step 2: Create a Content Calendar
Once you’ve got your web host, domain, and site all set up it’s time to decide what you’re going to write. When learning how to start a real estate blog, it’s important to consider how you’ll organize your content. There are many different ways to create a regular blog schedule but the most popular and effective method is with a calendar.
Popular content calendar tools include Google Docs, CoSchedule, and Airtable. These sites allow you to take notes, sort through ideas, set deadlines, draft posts and save all your work in one place.
You’ll also need to determine how much time you can realistically dedicate to writing for your blog. Having a consistent blog schedule is key. Whether you post once a day or once a month, make sure you choose a cycle that works for you.
If you have the time, Hubspot suggests writing 16 or more blog posts per month. Companies who keep up with this schedule see a 4.5x increase in leads compared to those who were limited to only 4 per month.
Step 3: Decide What to Write
Next, you’ll want to choose your topics. Refer back to your calendar for inspiration on how to start a real estate blog. What national holidays are coming up? Mark those down. Are there new properties coming to market soon that you know your audience will love? What about upcoming changes in the legislature that might affect how your clients shop or apply for bank loans? Note all of these and put them on your calendar. These dates will be sources of inspiration for content you create in the weeks or days leading up to an event.
Your calendar has already started to do the work for you as you continue learning how to start a real estate blog!
Once you have these holidays and events scheduled it’s time to fill in the rest of the blanks with content ideas. Here are several ways to brainstorm quality topics:
Consider your most frequently asked questions. Write a blog post answering each one.
Keep a notebook with you and jot ideas down when you’re on the go. Your best source of inspiration will come from the clients themselves. Be sure to capture these thoughts right when you have them. You’ll save time this way because your ideas waiting for you when you’re ready to sit down and write.
Try a little self-reflection. Why did you feel motivated to start a blog in the first place? Find topics that reflect those goals.
Find other real estate blogs that you like. Use them for inspiration. Can you write about the same topics but with your own special take on the subject?
Step 4: Write High-Quality Blog Content
Now that you know what to write about you’ll need to learn how to write a post that can capture attention and inspire action. If you’re just now learning how to start a real estate blog, here’s an easy method for writing killer blog posts. Include each of the following:
A catchy title. Keep it to 10 words or less if possible.
One clear main idea/takeaway for each post.
Make it skimmable by using bolded headlines and bullet points when appropriate.
Write the same way to you talk to clients. Your unique voice is what will help you stand out.
Limit yourself to one clear call to action at the end of every post. Make sure it relates to the topic you’ve discussed and provides added value to the reader’s experience.
Be consistent with your average word count. Anywhere from 500-1,000 words per post is a great place to start.
Step 5: Assess, Learn, Improve
When learning how to start a real estate blog, it’s important that you also take some time to reflect on your early experiences. After you’ve published roughly 50 blog posts, take a look at your social media share numbers and any information you may have from Google Analytics.
Try this simple two-part exercise:
Create a list of your most popular articles. See what they have in common. What topics or themes get the most likes or traffic? Can you replicate this success in the future?
Create another list of your least popular posts. What can you learn from these? Eliminate what doesn’t work and double down on what does.
Write with Confidence
Learning how to start a real estate blog is an incredibly important part of establishing your online presence. The actual practice of it, however, can be time-consuming and hard to keep up with when trying to stay ahead of all your other marketing efforts.
That’s where OutboundEngine comes in. We take care of your social media posts, email campaigns, referrals and more so you’ll have time to write engaging and share-worthy blog content. Schedule a free demo today to see how OutboundEngine can turn your real estate business into a lead generating powerhouse.
You’ve decided to blog. Congratulations! You’re taking a great step towards getting your name, website and personal brand known in your community as the go-to real estate professional. But, we won’t lie … blogging takes time, effort and dedication … and it can be hard to come up with topics and ideas to fuel your creative juices. When in doubt, reference this list of 100+ real estate blogs topics.
Lead Generating Blog Posts
Area Tax/Levee Issues
Positive Employment News/New Area Jobs
Local Crime Rates
Upcoming Open Houses
Reduced Home Price Alerts
Local Influencer Blog Posts
Local Business Finder
Top Area Restaurants
Sites to See
Top 10 Local Attractions
Things to Do
History of the Area
Places to Socialize
Pluses to Living in Your Area
Neighborhood School Guides
Review Local Events
Best Local Private and Public Golf Courses
Most Popular Night Spot
Top Area Café
Insider Hole-in-the-Wall Restaurant Guide
Useful Local Market Analysis
Cost Estimators/Mortgage Calculators
Tips for Financing and Refinancing
Marketing Expert Blog Posts
Highlight Recent Sales
Discuss Clients You’ve Helped
Post about Unique Listings
Targeted Posts by Demographic
Cross Promote with Local Businesses
Maximizing Sale/Purchase Price
Statistics on Local Housing Market
Exclusive Neighborhood Analysis
Expertly Crafted Website
Subscriber Targeted Blog Posts
Free Downloads for Subscribers
Links to Exclusive Market Information
Advice on Finding Local Service Providers
Offer Sharable Content like Infographics via Newsletter Signup
Regular Posts Targeting Niche Market
Insider Information on Refinancing/Home Loans
Real Estate Blog Posts for Buyers
What to Look For
Types of Property Available in Your Area
Waterfront Real Estate
Newly Built Condos
Mountain View Homes
Costs of Homes in Your Area Based on Size, Location, Style, etc
Deals for Top Quality Local Real Estate
Introduction to Local Housing Market Reports
Recent Home Sale Prices
Market Condition Analysis
Understanding the Buying Process
Tips for Getting the Best Price
Video Tours and HD Photos of Available Properties
Real Estate Blog Posts for Sellers
Tips for Preparing a Home for Resale
How to Choose Which Bid to Accept
Calculating a Home’s Worth
Tricks for Staging a Home for Less
Easy Landscaping Improvements
Recommendations for Home Improvements with High ROI
Maximizing Your Home Value
Negotiating for Top Dollar
Tools for Using Photos and Video to Sell Your Home
Guide for Hosting an Open House
User Engaging Blog Posts
Ask for Reviews/Comments
Create Fun Polling Questions
Solicit Comments from Locals about Living in Your Area
Post Video Blogs of Interviews with Happy Clients
Write Reviews of Local Events and Solicit Opinions
Target Locals to Post Opinions about the “Best of_____”, i.e.,
The Best Wings in [City]
Places for Affordable Furniture
Top Spots for Singles, etc
Highlight Interesting Reviews/Testimonials from Clients
“Day-in-the-Life” Posts about Working with Real Estate Agents
Offer Discounts or Free Downloads for Referrals or Shares
Buzz Creating Blog Posts
HD/Aerial Photos of the Largest Home in Your City
Highlight Unique Luxury Property Features
Post about Local Celebrities Living in Your City
Take a Side on a Heated Local Issue (Warning: this could backfire!)
Share Shocking Photo/Video Blog Posts like:
“Unbelievably Cheap 5 Bedroom Manor” or
“One-of-its-Kind Home Goes on the Market for the First Time”
Tie Your Blog Posts to Trending Current Event Topics
Spectacular Celebrity Estates
The Biggest Homes in the World
The Most Lavish Homes Ever Sold
Homes Sold for Shockingly High Numbers or Equally Shocking Low Numbers
Traffic Generating Blog Posts
Use Someone Locally Famous to Guest Blog for You
Post Predictions for Upcoming Year in the Housing Market
Discuss New Technologies that Help Sell/Buy Real Estate
Write about Most Attention-Grabbing Properties You Represent
Share Video Tours of New Listings
Shareable Blog Posts
Pictures of Celebrity or Politician Estates
Views of Unique Landscape of Your Area
Comparative Analysis of Your Market versus National Market
Rank the Top Real Estate Properties in Your Area
Downloadable Reports/PDFs for Sharing via Social Media and E-Mail
To be a successful real estate agent, you need to constantly generate real estate blog ideas for your website. This will enable you to generate online leads cheaply. But the thing is, most real estate agents believe in the effectiveness of blogging, but they do not have the time nor the skill to explore it. The truth is, about 80% of online consumers spend their time searching for information and products online. Real estate agents who do not create real estate blog posts fail to expose their business to 8 out of 10 potential customers.
However, creating an ordinary real estate blog post will not cut it. You need real estate blog ideas that can pull in your ideal customers.
In this article, we will look at real estate blog ideas you can incorporate on your blog to generate more leads, sales and boost brand awareness.
Real estate blog idea 1: Answer popular real estate questions
You can create real estate blog post ideas from popular questions that people ask in the real estate niche. When you create a real estate blog post on such questions, you will engage their curiosity more and this will give you opportunities to sell. You can create frequently asked questions on buying and selling homes, house flipping, investment, foreclosures, relocation, etc.
They used the real estate blog post idea to create a post about the frequently asked questions (FAQS) of their audience.
The second real estate blog post idea you can implement on your blog is “Checklist”
Real estate blog post idea 2: Create useful checklists
The second real estate blog post idea you can explore for your blog is the checklists. Everyone loves checklists because they are easy to read and unlike long blog posts, your audience can easily save it and put it to use when they need it.
Checklist as a real estate blog post idea is easy to create even when you don’t want to write long blog posts. You can easily create checklists on different topics such as:
Listing your home checklists
Home renovation checklists, etc.
Turn the checklist into a PDF, add your brand logo and address and offer it as a content upgrade on your blog post. Your audience will have a portable document to carry around. Add your logo and address to it so they can use it when they need you.
The third real estate blog post idea is creating blog posts on trending or changing items such as mortgage rates.
Real estate blog post idea 3: Create blog posts on changing items such as Mortgage rates
One great real estate blog post idea that can keep your visitors coming back again and again to your website is to write on changing items or trends in the real estate niche such as Mortgage rates. You can write weekly real estate blog postscontaining useful insights like mortgage updates, recent sales, or other notable market metrics. You can target such posts to home buyers, investors and those considering relocation.
Check out an example of such real estate blog posts from Team Real estate.
You can also add local market studies. It can be a great tool for homeowners and potential customers because they show that the market is in good shape, prices are increasing and it will be profitable to buy and sell. Thus, alleviating their fears.
The fourth real estate blog post idea you can try out is to “create tips on the best local hot spots” in your community.
Real estate blog post idea 4: Create tips on the best local hot spots
Another great real estate blog post idea is to write on insider tips on the best local hot spots in the areas you are covering. The truth is, you are not only selling homes, but you are also selling experiences people will have when they buy homes in such a community. Such real estate blog post idea includes writing on the best places to eat in the environment, best parks in the area, best golf course communities, best coffee joints, local getaways and day trips.
Make sure you collect the email addresses of the hot stops you are covering in your posts such as the eateries, golf courses and parks.. You will use it for outreach after you published the real estate blog post. When you publish it, send an email to them letting them know of the mention and the possibility of sharing the post on their social media networks. This will give you more exposures and help to build your brand. Check out an example of real estate blog post on “10 restaurants in Tampa you need to try this weekend” below:
The fifth real estate blog post idea is to “create content about your neighbourhood”.
Real estate blog post ideas 5: Talk about your neighbourhood
Creating content about your immediate neighbourhood, especially in a market sector where you are operating is a great real estate blog post idea that will help you to generate traffic and leads. For instance, Mosaic Community Lifestyle Realty found out through long tail keyword research that “historic homes in Ashville” is a hot topic that people are searching for online. They created a post on the topic “Explore historic neighbourhoods in Asheville” to give their readers valuable information. They then add specific listings in their local historic neighbourhoods to the post to create awareness.
Check out the post below:
You can take this real estate blog post idea to another level by adding hot or hard to find properties in your local market to the listing. You can then provide valuable information or predictions on the listing. This will get you clicks and conversions.
The sixth real estate blog post idea is to “target your message to your audience”.
Real estate blog post ideas 6 – Write to your target audience
The sixth tip for real estate blog post ideas is to write your article directly to your target audience. Most realtors forget that real estate is a changing niche and you need to keep your prospective clients informed. You can do this by creating content that directly speaks and connects with them. Address first time homeowners, retirees, seniors, new couples looking for a home, etc. You can offer advice on foreclosures, relocation, new construction advice, etc.
Find an example of this real estate blog post idea below from an Austin based Realtor – Steve Crossland.
He created a real estate blog post on “Your Austin Real Estate and Wealth Building”. Find it below:
The seventh and the last real estate blog post idea is to “Give advice on how to find and choose real estate agents”.
Real estate blog post idea 7: Give advice on how to find and choose real estate agents
It will amaze you that your readers may not know how to choose the best agent. Using it as a real estate blog post idea to create content around your business is a smart and useful idea. When creating content like this, talk about your real estate business. Portray yourself as a reputable, knowledgeable and honest real estate agent. Add a link to your “about” or “service page” in the article. If you have testimonials about a recent transaction from happy customers, add it to the post. Explain how you work, the software you use to make your work easier, your staff and your track records. All these pieces of information will help you build trust in your prospective clients.
Above are real estate blog post ideas you can use to generate traffic, leads, and sales to your real estate business. Have you used any of the real estate blog postidea mentioned above? Do you have any favorite real estate blog post idea that generates result? Share with us in the comment section below.
P.s. don’t forget to join our newsletter to stay update on latest news and tips!
Irvine homes for sale are highly coveted because this master-planned city is one of the safest cities in the U.S., consistently ranking for the past 13 years according to statistics from the FBI. The business-friendly town is broken up into over 30 different and unique communities.
Construction for this master-planned city originally began in the 1960s and today it boasts state-of-the-art transportation programs and systems, an enterprising business environment,stellar educational institutions and a family-friendly lifestyle.
The Irvine housing market is so strong; it was tough to determine the 10 neighborhoods. Based on schools, safety, strength of community, and local search volume, these are the most desirable top 10 neighborhoods in Irvine for homebuyers.
Woodbridge is an extremely close-knit community within Irvine. Including approximately 9,500 homes, the city encompasses 1,700 acres featuring nearly 40 parks and pools, two lakes, two beach clubs, 24 tennis courts, and tons of other amenities for residents to enjoy. Homes for sale in Woodbridge Irvine CA include condos, townhomes, and spacious single-family homes.
From the “Summer in the Parks” concert series, to the outdoor festivals and community classes, it is the people and sense of community that make this neighborhood so special. Within the community is also the Woodbridge Village Center, which just recently underwent a $30 million renovation with an expanded center courtyard with dining and activities providing views of the lake.
Interested in new homes for sale in Irvine, CA? Then you’ll want to take a look at Orchard Hills. Tucked into the foothills, Orchard Hills is the northernmost Irvine community featuring grand luxury estates. New home developments in this community were geared specifically toward multi-family living, with several homes for sale featuring guesthouses and other convenient floor plans.
Featuring stunning natural beauty, several homes are set atop picturesque hillsides. Spacious great rooms and glass doors opening to panoramic views are common among Orchard Hills homes for sale. There are actually a total of 12 master-planned neighborhoods within the community, each set against the backdrop of working avocado groves.
Located just south of Orchard Hills, Northwood features tons of parks and distinctive architecture. Homes for sale in Northwood Irvine CA are primarily Mediterranean style architecture including single-story, two-story, and townhomes. Parks nearby provide easy access to hiking, kayaking, and other water sports. There are also several restaurants, cafes and more within walking distance.
A lot of Irvine real estate within Northwood has been remodeled in the past few years. Also located within Northwood is Northwood Pointe, a 24-hour guard gated community with 12 additional home tracts built in 1995.
Originally built in 2005, Woodbury has continued to develop into an even stronger community. Consisting of 4,155 units in Irvine, Woodbury residents enjoy resort-style amenities including; 14 parks, seven pools, a recreation center, tennis courts, basketball courts, sand volleyball courts, tot lot, and picnic areas. Upcoming community events include a summer kick off for the last day of school at the Lagoon pool with free food, DJ, photo booth, and games.
Woodbury Irvine homes for sale are very popular among young homebuyers with children because of the strong sense of community and plethora of family focused events. Woodbury Town Center is centrally located within the community and includes everything residents need from eateries and services to HomeGoods and Trader Joe’s.
Named for his proximity to UCI, University Park was one of the first communities built in Irvine back in 1965. Homes for sale in University Park Irvine CA make great investment properties because of the college as well. University Park is such a popular Irvine neighborhood because prices are comparatively affordable and the community is located just off the 405 freeway for easy access to all of Orange County.
As one of the first Irvine villages built, most of these homes no longer include Mello-Roos taxes– i.e. taxes to repay bonds used to build the community. Nearly all homes have them in cities like Irvine, Aliso Viejo and Ladera Ranch, but they do come to an end.
Beacon Park is one of the Great Park Neighborhoods. Featuring winding trails and open spaces, this community notably features its very own K-8 neighborhood school. Homes for sale in Beacon Park range from modern condos to traditional single-family homes with an eclectic vibe. New homes for sale in Irvine within Beacon Park are still being sold.
Yes, there is an actual turtle shaped rock in Turtle Rock. This quiet and private community is tucked on the south side of Irvine and gets its name from a huge rock formation that strongly resembles a turtle. Built in 1970, this community includes nearly 20 smaller neighborhoods with a wide range of real estate.
Homes for sale in Turtle Rock range from condos to luxury estates, worth upwards of several million dollars. Near the Newport Beach city limits, it borders Campus Drive by the UCI campus as well. Students living in Turtle Rock are within walking distance to both Turtle Rock Elementary School and University High School.
Columbus Grove straddles the city line between Irvine and Tustin. Built in 2006, Columbus Grove Irvine homes for sale features traditional, colonial and craftsman style homes. There is a nice mix of single-family homes, condos and townhomes available however the community is small so there are not a lot of homes on the market at any time – making this real estate highly coveted.
10 distinct neighborhoods make up Columbus Grove and the home prices range from the mid $400,000s to just over $1,000,000. The community features two parks, scenic walking trails, basketball courts, playgrounds, picnic areas, and more.
Developed from 1999 to 2004, Oak Creek features 17 housing tracts with single-family homes, condos, and townhouses, with a mix of gated and non-gated neighborhood communities. Homes for sale in Oak Creek are some of the most affordable in Irvine, some starting in the high $300,000s. Students living in this development attend Oak Creek Elementary School, Lakeside Middle School and Woodbridge High School.
Bordering Woodbridge near Irvine Valley College, Oak Creek offers several great shopping centers and easy access to the freeway. One of the unique features of Oak Creek is the multi-use trails built along both sides of the large drainage feature. The trail is great for bicycling, rollerblading, jogging, or walking.
A second monthly new jobs number under 100,000 within four months stoked hopes of a rate cut from the Fed, helping push mortgage rates even lower during a week that saw rates trending downward.
Fears of expanding trade wars and weaker-than-expected news from the ISM Manufacturing Index weighed heavily on rates this week.
Stocks rallied, appearing to focus on the potential of a rate cut. Of course, the Fed cannot directly influence the economic activity with our trading partners, unpredictable trade policies, or an inactive legislative branch.
It bears remembering that the Fed’s two-fold role is to promote price stability and maximum employment. Right now, the economy is growing, prices are stable, and the unemployment rate remains at 50-year lows.
This week may see rates moving downward, especially if more economic news comes in under expectations. While tariffs will not be imposed on Mexico on Monday, any boost in market sentiment will likely be tempered by threats of future tariff threats and inconsistent claims about the deal.
Flipping Up; Profits Down
Experts point to the popularity of home-flipping shows as one of the factors increasing the number of homes being flipped. They also warn newcomers to the business to be wary of unrealistic profits, especially in the given economic climate. While 7.2% of all sales in the first quarter of this year were flips, gross profits and return on investment are trending downward. Investors saw a 38.7% average ROI in the first quarter compared to 48.6% just one year ago.
In today’s luxury real estate market with new features constantly being made available, almost anything you can dream of to have in your home can be yours at the blink of an eye. With so many options at your fingertips, it can be difficult to narrow it down to the necessities, so we’ve outlined the top five features that are trending now that should be at the top of your wish-list.
After a long day at work, the last thing you want to come home to is a cold dark house. Imagine being able to dim the lights in your entry way, set the thermostat to a cozy 70 degrees and heat up the sauna in your spa bathroom all while you sit on the freeway on your commute home. In today’s digital age, we are constantly connected and now, you can be connected with your home and even control it from your smartphone. With this technology installed in your home, not only will you be able to control creature comforts from afar, but it will afford you the luxury of being able to oversee security systems remotely, helping you keep your home secure no matter where you are.
A Separate Space for Entertaining
It is becoming increasingly popular for homeowners to delineate a separate space in their home specifically for entertaining, apart from their everyday living space. For owners of suburban homes or those with more land, it’s possible for this trend to be taken to the next level by building stand-alone houses dedicated to entertaining. These entertainment houses are typically outfitted with everything the ultimate host could dream of: media rooms, home theaters, indoor pools, full-sized kitchens, and even personalized indoor sports courts. Furnish your private theater with the exclusive Prima Cinema Player enables you to view same-day movie releases in the comfort of your own home, a feature perfect for a city full of film buffs.
Kick Your Kitchen up a Notch
As the hub of the home, your kitchen should be the first room in the house to be updated, which today means being equipped with all of the latest gadgets and hi-tech appliances available on the market. On the list of must-haves to make your kitchen a step above the rest is smart appliances, that send alerts when left on, hidden backsplashes that rise from the countertop and serve as storage and displays for appliances, and a built-in espresso maker by Scanomat that you can control from bed via your smartphone.
Make Your Home Self-Sufficient
Geothermal heating and cooling systems are quickly becoming one of the hottest and coolest trends in all homes today. These systems look to the Earth to heat and cool homes and can be three times as efficient as a traditional HVAC system. Centralized underground, geothermal systems protect all of your beautiful landscaping by removing the unsightly and noisy condensers that come along with traditional systems. However, in the event of a blackout, the geothermal system would still be compromised. Therefore, owners of large, high-end homes have also opted to install generators so that essential features of your home that require electricity can continue running even when the power gets knocked out.
Hi-Tech Bathroom Fittings
The master bathroom has long been known as an in-home sanctuary where you can retreat after a long day and relax in your spa tub or steam shower. Now, you can make that space that much more luxurious with the help of smart technologies. Turn your clear glass shower opaque when someone steps in, warm up harsh cold floors with radiant heat, warm your towels on cue, and transform your mirror into an LCD television at the press of a button. With these new technologies, your master bath will feel more like one found in a high-end hotel.